Keep Starting
30 October 2026
Does your fitness plan pass the full-life test?
Most plans are written on a Sunday, with optimism and a half-empty diary. Test yours against a real month: work, dinners, a weekend away.
Read the article23 October 2026
You don't have to look fit to be getting fitter
The mirror shows nothing and the scales haven't moved. Meanwhile you carried the box upstairs without stopping. The evidence is arriving where you haven't been looking.
Read the article16 October 2026
Start below your ambition
Ambition is loudest before anything has happened. Choose the smallest amount you can repeat, let the first week teach you something, and raise it once the floor is stable.
Read the article9 October 2026
Design your bad week before you need it
Deadline week. Travel week. The week three things go wrong by Tuesday. Write four lines now, so a difficult week does not decide the outcome for you.
Read the article2 October 2026
Fitness without the overhead
Steps, sleep score, macros, streaks. Most of it is decorative. Which numbers actually change what you do tomorrow, and which ones you can delete.
Read the article25 September 2026
Would Wednesday You actually do this?
Plans get made by Sunday You and handed to Wednesday You without consultation. One question to ask before you commit to anything, and one thing to remove.
Read the article18 September 2026
What counts on a bad day
Ten minutes is not an hour and nobody needs to pretend otherwise. What the WHO says about some against none, and how to give a bad day a smaller version of the plan.
Read the article9 September 2026
The second-day problem
One missed session is not the problem. The story you tell yourself on Tuesday is. What a UCL habit study says about a single miss, and how to keep the next session ordinary.
Read the article8 September 2026
The gap between goes
After a break, your capacity has gone backwards but your standard has not. Why restarting feels harder than starting, and what counts as a return.
Read the article